User Experience (UX) Design.
UX is the experience the user has on your website, from the second he lands on it, to when he decides to leave. How easy it is to navigate your website. How intuitive it is. How well your UI (User Interface) guides the user. How well it allows them to get to where they want to go easily and effortlessly.
"Design is not just what it looks like and feels like. Design is how it works." —Steve Jobs
I design all my websites keeping in mind the User Experience from the early sketching stages. I want to make it as easy as possible to use while making their visit memorable and efficient.
A good UX definition:
"User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products. The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want, or providing checklist features. In order to achieve high-quality user experience in a company's offerings there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design.