Mobile & Responsive Design
With more than 73.3 million US smartphone users in 2011 accessing websites and 71 percent of them that see TV, press or online ad, do a mobile search. Will they find your mobile site or your competitors? There is no question it is time to start thinking about a mobile strategy for your website.
Mobile Web Design
When a mobile user lands on your website, he is automatically redirected to a separate mobile version of website. The user will always have the option to return to the full website as some users do prefer it.
If you currently have a website and you do not want to redesign it, this might be the option for you.
Responsive Web Design - One size fits all
This approach is preferred by many as you serve the same page to all devices with different styles applied depending on the device used to render it. Content is trimmed down to essentials to accommodate the screen size. And elements will adapt and adjust to either landscape or portrait mode, this is specially beneficial when viewing your website from a tablet like an iPad or an Android tablet.
The downside of Responsive Web Design is that it is more time-consuming to produce, but the benefits out-weigh the extra cost.
Which one is best? That depends on your needs, contact me to discuss a strategy that will best work for you.